Angora Go · Proof
Success Stories
Real products. Real numbers. Real outcomes.
Real products. Real numbers. Real outcomes.
We sourced and ran both products on the same framework the dashboard uses. The numbers below come straight from Amazon and the P&L.
The first partner ran this listing for 12 months and kept it in stock for about two of them.
Every time sales picked up, the listing sold out. The partner wouldn't pay for the next order, so the listing kept stalling out.
Across the year it averaged $299 in profit a month. Buyers kept showing up; the product kept selling out before it could build any momentum.
We don't let a working product die from under-funding. We ran a Corrective Exit and moved the listing to a partner who would back it with cash.
That partner made the one commitment the first one wouldn't: order the next batch before the shelves ran empty, however fast the product moved.
Nothing else about the listing changed.
With the inventory funded, the listing ran. Over the trailing 12 months it sold 7,026 units and booked $332,476 in revenue.
Amazon paid out $125,072 after its fees. Take off the landed cost of goods at $11.70 a unit across 6,815 net units, or $79,736, and the partner kept $45,337 in real profit.
Month to month, that runs about $3,778 in profit, roughly 12.6× the $299 the first partner pulled from the same listing.
A can crusher isn't flashy, so most operators skip it. We looked closer.
We pulled the annual search volume and found steady demand. We checked the cost-per-click and found competitors paying almost nothing for the keyword, which left real margin in the listing.
Our test is the CPC ratio: cost-per-click as a share of the average price. We want it under 5%, and can crushers came in around 1.5%.
Our client paid $15K to launch it.
Before the listing went live, we modeled the unit economics: landed cost, FBA and storage and referral fees, ad spend at the target organic share, and the margin at each Buy Box step. Then we negotiated with the manufacturer to lock that margin in from day one.
Our creative team built the packaging, photos, and listing content that turned a commodity into a brand buyers trusted.
Then we ran the launch.
From April through October 2024, the listing sold 3,937 units for $68,360 in revenue at a 26% margin.
By then it had steady cash flow, a growing pile of reviews, and a clean P&L. An aggregator bought the brand in October for $50,000.
*Disclaimer: Individual results vary, and success is not guaranteed. Any financial performance, revenue, profit, or operational projections are provided for informational purposes only and should not be interpreted as a promise, representation, or guarantee of future performance.