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PRO-FORMA
Updated 2026-05-18
Product
Product Spotlight
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—·Pro-Forma Analysis
Estimated net profit is negative at current model. Likely a sourcing-cost issue, pricing problem, or this is an anchor product to show a poor opportunity. Flag for review.
What's a Pro-Forma?
A forward-looking financial model that puts your unit economics at maturity based on our market research.
How to Read It
The three signals up top explain why we picked this product. The calculator lets you stress-test price and unit velocity. The cash section shows what you'll need to get live.
Why We Picked This Product
The Three Signals That MatterPASS
Demand depth, traffic cost, and proven unit economics. Everything else is noise. KPI thresholds: yearly search ≥ 100K · CPC ratio ≤ 3% · net profit / unit > $0.
Yearly Search Volume
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Aggregate top KW
CPC Ratio
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CPC ÷ MSRP · lower is better
Est. Net Profit / Unit
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Estimated · after all costs & CAC
Pro-Forma Calculator
Model Estimated Sales & Profit Over Time
All figures below are pro-forma estimates. Adjust units, price, or target gross margin. MSRP and gross margin are linked — change one, the other recalculates. Edited fields glow blue.
Inputs
u
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↕ Linked: MSRP & Gross Margin
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0%25%50%75%100%
Target Range
The shaded 60–80% band is where mature listings should sit. 50% is conservative even for the growth phase. CAC drops in lockstep; at 100% organic the per-unit ad cost is $0.
Estimated Sales Over Time (12 months)Ad SalesOrganic Sales
Estimated Profit Over Time (12 months)
Cash Requirements
What It Takes to Get Live & Stay Live
Two separate buckets — money to launch (one-time) and money to keep operating safely (ongoing).
Order Quantity—
Working capital is the cash you keep on hand after the launch is funded — so the business can keep buying ads and reorder inventory without choking. Without it, a sold-out winner turns into a stalled launch. We size working capital so you have 60 days of ad spend in the bank plus 50% of your next inventory order ready to deploy.
